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FOR IMMEDIATE RELEASE: March 7, 2011 Obama Administration Announces Start of Student Exam Window for 2011 National Financial Capability Challenge Challenge Prepares Students for Secure Financial Futures; Runs March 7 – April 8 WASHINGTON – Today, high school-aged students across the country will begin taking a voluntary online exam as part of the 2011 National Financial Capability Challenge. The Challenge is designed to enhance the financial capability of high school-aged youth across the United States by strengthening their knowledge of the basics of saving, budgeting, and investing. "All of us - parents, educators, policymakers and students - share the responsibility to ensure that young people in our country learn a set of practical skills that will help them navigate important personal financial decisions," said Treasury Secretary Tim Geithner. "This Challenge will help students understand basic finance. To sign up to late the Challenge or download an Educator's Guide go to
Taking the Challenge could really pay off! The Charles Schwab Foundation is proud to honor students who excel on the National Financial Capability Challenge. High-scoring students are eligible for $1,000 scholarships and $1,000
February 2 : Investment News A bill introduced last month would create a federal grant program intended to increase financial literacy among teens and young adults. Called the Young Adults Financial Literacy Act and introduced by Rep. Andre Carson, D-Ind., HR 300 calls for grants to be funneled to organizations that could develop and implement financial education programs for students 15 through 24. The program would include teaching skills such as financial planning, budgeting, saving and managing debt. For more details, visit
New from the Money Mammals and CJ$ Advisory Board member John Lanza is a holiday song to teach young children about money. Find it on Facebook at
The FINRA Investor Education Foundation, in consultation with the U.S. Department of the Treasury and the President's Advisory Council on Financial Literacy, commissioned a national study of the financial capability of American adults.The Financial Capability Study highlights how many Americans are disadvantaged by their lack of financial capability, and offers a wealth of previously unavailable information on Americans' behavior relating to how they manage their resources and how they make financial decisions (including the factors they consider and the skill sets they use). This robust set of multi-dimensional measurements allows policymakers and researchers to look at individual financial behavior from various angles, at a level of detail that has never been possible before. View the Study

From the Center for Financial Services Innovation

First Encounters: Youth and Their First Financial Experiences

All kinds of organizations and institutions play influential roles in the lives of young people. This presents these organizations with an opportunity to promote the development of young peoples' financial capability. Depending on the nature of their relationship, these entities can play a critical role in providing resources and support to help young people establish healthy financial habits. This First Encounter Series outlines recommendations for young people to learn about, choose, and interact with various financial products. Specific recommendations are made for: financial educators, schools, and public officials; financial services providers, community organizations and NGOs; and mono-line credit providers. More


It's national Protect Your Identity Week. For tips and information, including events in your area, see the Protect Your Identity website. Even children are vulnerable to identity theft. See "Scam traffics in kids' social security numbers" here.

WASHINGTON, D.C.//October 6, 2010//Do you want to make sure your kids start out with the right tools they need to be informed investors when they grow up?  Do you want them to learn the value of a dollar and why it is important to save? In these difficult financial times, teaching your kids what to do and what not to do when it comes to saving and investing is more important than ever.

Parents can now benefit from a major new resource being made available today from the nonprofit Alliance for Investor Education (AIE) highlighting 10 of the best Web-based resources for parents to teach their kids about how to save and invest in today's tough financial times.  The Alliance's new "Teaching Your Kids About Saving and Investing: A Guide for Parents" is available at

AIE is the organization of the 20 leading U.S. financial-related foundations, nonprofit organizations, associations and governmental agencies.

Alliance for Investor Education President Dallas Salisbury, who also serves as president and CEO of the Employee Benefit Research Institute (EBRI) and chairman of the American Savings Education Council (ASEC), said:  "It is important now more than ever that children learn the important lessons about money.  Parents can teach their kids by example and also relay important lessons through the many resources available from trusted financial associations and agencies. We have assembled a collection of these resources for parents.  The featured resources include online games, which are a fun way to teach kids financial lessons. Members of the Alliance are devoted to providing resources for parents to share with their kids to teach them the necessary lessons for them to become responsible investors as they grow."

The new "Teaching Your Kids About Saving and Investing: A Guide for Parents" section of the AIE Web site features the following 10 top resources for consumers:

1.       Investing ABCs: Teaching Your Children About Stocks –, AICPA's 360 Degrees of Financial Literacy.

2.       Gen I Revolution -, Council for Economic Education.

3.       A Hitchhiker's Guide to Planning for College Expenses –, CFA Institute.

4.       Choose to Save: Savingsman Episode 5: Saving Early -, Employee Benefit Research Institute.

5.       Tips for Teaching Students about Saving and Investing -, Securities and Exchange Commission.

6.       Teach Your Children - - Certified Financial Planner Board of Standards.

7.       The Basics of Saving and Investing -, Investor Protection Trust.

8.       Cover the Basics Before Your Child Leaves the Nest -, National Endowment for Financial Education.

9.       Great Minds Think: A Kid's Guide to Money -, Board of Governors of the Federal Reserve.

10.   Fraud Scene Investigator -, North American Securities Administrators Association.

For an overview of the rest of the best investor education resources on the Web from AIE members, go to

Ingrid Lopez just started kindergarten at San Francisco's Sanchez Elementary School, but she already has big plans.

"She's saying, 'I will buy you a car, mom,' " chuckled her mother, Julissa Cruz, who walks or takes public transportation to pick up her daughter from the school near Dolores Park.

But for young Ingrid's plans to become reality, "she needs to go to college, she needs to go to a university," her mother, speaking in Spanish, said through an interpreter.

Today, Ingrid will be helped in taking a small first step as officials unveil Kindergarten to College, the nation's first city-bankrolled college savings plan. The program is fueled by the belief that those who save for college are more likely to go.

The 5-year-old will be among about 1,200 newly enrolled kindergartners at 18 San Francisco public schools who will get a one-time payment of at least $50 in taxpayer funds placed in a special trust account. It can only be used to fund post-secondary education like a city college, vocational school or four-year university.

Lower-income students who qualify for the federal government's free or reduced-price lunch program will start with $100, city officials said.

Matching incentives

The plan is to have corporations, nonprofit groups and others offer matching incentives to encourage children and their families to save.

EARN, a local nonprofit that specializes in micro loans and other financial services for low-income workers, has already committed to contributing $100 for every student whose family also saves $100 during the first years of the program.

The San Francisco Foundation has agreed to make additional matches for parents who take financial education classes and make recurring deposits.

Citibank has agreed to set up the accounts at no cost to the students or parents, said Robert Annibale, global director of Citi Community Development. City officials plan to have the accounts open and funded for families by Dec. 1.

"No one else in the country is doing this," Mayor Gavin Newsom said. "We are not just saying every child can go to college. We are now providing families with the financial tools necessary to make this a reality."

Encouraging saving

Officials acknowledge that the city's portion alone won't pay for a college education. But family deposits, other matches and compounding interest over about 12 years will go a long way toward tuition, they say, especially for the roughly half of all Latino and African American families in San Francisco that don't have savings accounts.

"We're going to work with the families so they can see that if they could do just $5 a month, or $10 ... that's going to result in literally thousands of dollars after 12 or 13 years," city Treasurer Jose Cisneros said.

City officials point to a study from the Center for Social Development at Washington University in St. Louis that found children who had just some savings set aside for college were about seven times more likely to go.

"We have to start somewhere," said Supervisor David Campos. "The fact that this isn't full tuition from the start doesn't mean this is not something we should do. You cannot overestimate what it means for a child to know that college is a possibility."

The program is the evolution of the Baby Savings Bond proposal that Newsom rolled out in his inauguration address in 2008 that would have covered all children born in the city. Newsom says he poached the idea from then-Sen. Hillary Rodham Clinton.

Great Britain has a similar program, but the local version stalled amid resistance to publicly subsidizing a college education for wealthy residents.

Three-year rollout

The current program, which Cisneros formulated with Newsom, covers only students enrolled in public schools. It is designed to be rolled out over three years.

This year, there is $257,000 in the city budget to set up the program and cover about one-fourth of incoming kindergartners. Schools in every supervisorial district, including those in low-income areas, were chosen for the initial year. The number of pupils would double next year, with the entire kindergarten class covered by the third year. The money will come from the city's general fund, and officials have not decided how to invest it.

$460 million deficit

But that expansion is dependent on future funding, and the city is already looking at a projected deficit next year of about $460 million. Supervisor Sean Elsbernd, a Newsom ally but also a fiscal hawk, fought to strip funding for the program from the current budget and vows to do so again.

"It's an absolutely wonderful idea if the San Francisco government could print money, but we can't," Elsbernd said. "It doesn't get to the core function of local government, and I don't think it should be a part of our budget."

Julissa Cruz, whose husband supports their family by working at a coffee shop, said the program would allow her two daughters to thrive in an increasingly globalized world.

"We're here in this country to become more educated," Cruz said. "That's what I want my daughters to have, what I didn't have."

Kindergarten to College

This year, $257,000 is budgeted to set up the program and cover about one-fourth of kindergartners. For now, 18 elementary schools are covered, with full coverage planned for 2012-13. How it works:

The accounts: The city gives kindergartners at public schools $50 to $100 in a trust account.

Other funding: Nonprofit organizations and other groups offer matching funds.

Spending rules: Money from the accounts can be used only for post-secondary education.

E-mail John Coté at This email address is being protected from spambots. You need JavaScript enabled to view it..

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