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An animated way to teach financial literacy

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 PostStar.com: Blake Jones Feb 19, 2012

A Lake George man is working to bring a financial literacy program to schools, banks - and even television.

Tony Intelisano, a local resident with a background in television syndication, has been working with downstate advertising executive Mark DiPippa to promote The Centsables, a group of animated superhero characters who deliver messages about financial fundamentals to children ages 6 to 12.

Intelisano said he came up with the idea because there seemed to be a lack of youth-oriented financial literacy programs in the marketplace. DiPippa created the characters and educational materials.

The pair has been developing the concept for about five years, and they said the subject matter has never been more important.

"It's more relevant today than when I first had the idea," Intelisano said, referencing the recession and financial crisis. He added that kids need to build the foundation of financial literacy early, because by high school they may have already picked up bad habits.

Read more: http://poststar.com/business/local/an-animated-way-to-teach-financial-literacy/article_ff7c2cca-5a7c-11e1-8a14-0019bb2963f4.html#ixzz1nH2X03B3